Brand Identity.
I will be showing Brand Identity through my Digi-Pack, Magazine Advert and Music Video by all of the images being in black and white, in the post filming editing i will be adding a black and white filter to all of the frames i will be using in the video, this theme will be carried over to the two other mediums so that the images used in the Digi Pack and Mag Ad will be black and white also. the fonts for the copy used in the Digi Pack will also be the same for the band name and album title, also the images used in all three of the media will incorporate the same actors and actresses as used in the video.
the top image is the front pane of the album digipack and the bottom image is the music magazine advert for their album, you can tell this straight away because they both use the same blue curtain and wooden flooring as the background image and although the text is presented in 3D in the digipack and 2D in the advert it is the same font used.
I have used similar methods in my ancillary tasks, for example i have used the same font in both products and all of the images are grey-scale which creates a link to the main product, brand identity is all about the composition and construction of the final products so that they carry certain themes throughout so the audience ill recognize them.
Here is an example of how brand identity is achieved in the drums self titled album:
I have used similar methods in my ancillary tasks, for example i have used the same font in both products and all of the images are grey-scale which creates a link to the main product, brand identity is all about the composition and construction of the final products so that they carry certain themes throughout so the audience ill recognize them.
